Speaker Spotlight: Shawn Hooper

Shawn is a partner at Fivesense Technologies in Ottawa, Canada. A lifelong computer geek, Shawn wrote his first database application at the age of 12, and ran a bulletin board system while in high school. He has been a web developer since 1995, and a WordPress developer since 2011. He has experience building applications for clients in government, non-profit and the private sector in both Canada and the United States.

Follow @shawnhooper on Twitter

Shawn will be giving a talk titled “WP-CLI: Save Time by Managing WordPress from the Command Line“.


What is your favorite improvement to WordPress this past year?

From a developer’s point of the view: The updates to WP_Query. The improvements made in the last year have allowed you to perform much more complicated queries against the database.

From a user’s perspective: The updates to the plugin management screens. They’ve made finding, and updating, your plugins so much more pleasant.

Why did you decide to speak at WordCamp Montreal?

Montreal is full of active members of the WordPress community, who have been really supportive of the community in Ottawa. It’s nice to give back.

What is your talk going to be about?

I’m going to be talking about using the WP-CLI tools to manage your sites from the command line. I’ll be teaching you how to install it, and then going through my favourite features. I don’t want to give too much away, but you can do a lot with it.

This talk isn’t only for developers, but also for theme designers, and those who implement sites using existing themes and plugins.

What is the one thing you want people to walk away with from your talk?

I want everyone to come away with the tricks that will help save them hours of time when designing, developing and managing their sites.

Who in the WordPress community inspires you? Who do you follow?

Everyone who spends time to give back to the WordPress project. Whether you’re writing code, testing patches, updating documentation, running local meetups or helping others in the support forums, you’re the ones who make WordPress so great.

Who do I follow? That’s a long list. My WordPress people list on Twitter has over 400 people in it.

What new feature would you like to see in the future?

I’m really looking forward to the WordPress REST API to be integrated into core. I think that’s really going to solidify WordPress as an application framework, leading our favourite open source project to be used in ways we haven’t yet dreamed of.

Speaker Spotlight: Chrissie Pollock

Chrissie Pollock worked as a freelance professional writer for nearly two decades (hence the SEO knowledge). This included blogging and website setup. Now she works for Automattic, Inc. as a Happiness Engineer who helps people set up sites and draw readers. She also works in Writing 101 and Blogging 101 for the WordPress Blogging University.

Follow @TechieFamily on Twitter.

Chrissie will be giving a talk titled “Top Tips to Trigger Traffic“.


What is your favorite improvement to WordPress this past year?

I’m super excited about Automattic’s recent acquisition of Woo.

Why did you decide to speak at WordCamp Montreal?

While I was at a WordCamp in Toronto, I attended a session in which Kathryn Presner talked about becoming a speaker. I have heard Montreal is a beautiful city and that the WordCamp is amazing so I thought I would propose my topic.

What is your talk going to be about?

Top Tips for Triggering Traffic. How to draw viewers to your site.

What is the one thing you want people to walk away with from your talk?

I want people to walk away with the confidence that proactive steps they take can draw more viewers.

Who in the WordPress community inspires you? Who do you follow?

I am very inspired by those who are technologically challenged, yet blog anyway. Their willingness to step outside their zone to join our community is very inspiring. I follow writers I meet in our Blogging University courses as well as friends, family and co-workers.

What new feature would you like to see in the future?

I would love to access revision history in the new editor.

Speaker Spotlight: Brendan Sera-Shriar

Brendan Sera-Shriar has been an interactive designer, developer, college and university professor, community manager, author, consultant, and professional speaker at some of the largest corporations and festivals in the world, including Microsoft, Mozilla Firefox, Sun Microsystems, WordCamp, BlogWorld, SXSW and more. His work has also appeared in TechCrunch, TechVibes, WordPress TV, and a host of other blogs. He was also featured in the October 2012 issue of Marketing Magazine.

Despite being known best for his work as a WordPress designer, developer, and WordCamp speaker and organizer, Brendan’s best communications skills lie in his ability to help organizations understand how they can build communities around their products and services.

Follow @digibomb on Twitter.

Brendan will be giving a talk titled “How to A/B Test with WordPress: Conversions Aren’t Just for Landing Pages“.


What is your favorite improvement to WordPress this past year?

As a marketing and social guy I would have to say my fave improvements would be post embeds for stuff like Tumblr and more specifically Kickstarter. And talking social, there has been great improvements made to PressThis.

Why did you decide to speak at WordCamp Montreal?

Same reason I have always participated at WordCamp’s across NA for the last 6yrs – to give back to the community. WordPress has always been a huge part of my “life” so the opportunity to help those who help me is great.

What is your talk going to be about?

I’ll be talking about best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely. I’ll touch a bit on marketing, but really this is about how to properly integrate these tools, embed tracking codes, work with template pages, etc.

What is the one thing you want people to walk away with from your talk?

I love cliches, because generally they are true – meaning they come from a genuine place. That being said I want people to walk away as coder, designer, or publisher with a real understanding that nothing we do online is for us, it is for those we intend to engage with. Basically, don’t code or design your site based on what you like or want, do it for you audience! This is why A/B testing is so crucial and it is so underused beyond marketing pages.

Who in the WordPress community inspires you? Who do you follow?

That’s a loaded question :) As a parent you learn to not pick favourites, at least you don’t verbalize it. There are great people everywhere doing great things in the community. The question is really more a matter of what “topics” I follow and who is most active at that time in those areas as oppose to who I “follow”. So anything theme related or cross-device and platform is whats interests me the most. I’m inspired by those that do great things.

What new feature would you like to see in the future?

Hmm. Good question. When asked this question last year I said responsive. This year I would have to say that I think improvements can still be made to WordPress when it comes to the responsive web. But, considering my talk this year I would say that the ability to test more would be cool. A built-in way to weight pages by traffic would be cool.