Speaker Spotlight: Brian Rotsztein

As an experienced Internet marketing entrepreneur, consultant, speaker, and author, Brian has spent much of the past two decades helping companies excel on the Internet. His latest book, Content Marketing Ideas, has been highly praised by critics. He’s the head of well-established brands such as Uniseo (a boutique Internet marketing agency) and RedstoneX.com (a web design and online marketing company), where he brings a hype-free, seasoned approach to working with clients. You may have caught his appearances on CTV News or local radio shows. He writes about SEO, content marketing, social media, business, and entrepreneurship, among other topics. His work has been used by USA Today, ABC News, Social Media Today, Search Engine Journal, and other prominent sources. Brian holds two Master’s degrees, has taught university courses, and provides training services on Internet marketing. His love affair with WordPress began in 2005 when he started with version 1.6!

Follow @brianrotsztein on Twitter.

Brian will be giving a talk titled “Use Content Marketing to Better Reach Your Ideal Audience“.

What is your favorite improvement to WordPress this past year?

I like the automatic updating feature.

Why did you decide to speak at WordCamp Montreal?

Thanks to WordPress, my companies and clients have been able to thrive. We specialize in WordPress and I appreciate what the software has done for us. As such, I’d like to give back to the community and help keep it strong by giving a talk.

What is your talk going to be about?

I will be highlighting some key ideas with respect to content marketing that anyone who uses WordPress for blogging or business should be using. Attendees will have clear takeaways to implement right after the session.

What is the one thing you want people to walk away with from your talk?

The right content can grow an audience… but how do you determine what the right content is? Find out!

Who in the WordPress community inspires you? Who do you follow?

I’ve been to every WordCamp in Montreal and many of the meetups. The organizing team is comprised of volunteers and they always do a great job. It’s a model to follow and inspiring.

What new feature would you like to see in the future?

I’d love to have front-end editing.