Speaker Spotlight: Dana Salman

Dana has over 10 years of experience in Marketing, Communication, and Corporate Social Responsibility (CSR). She has worked on many exciting marketing and community projects with industry leaders in retail (like Starbucks), IT (like ITS and babyTEL) and NGO’s (like AFDC).

She’s inspired by innovation and technology and how it changes the human experience. She works in companies that make a positive impact on the world. She loves collaborating with passionate team members on projects as a customer advocate.

She sets marketing strategy according to their business goals and works with her design and development team to plan out project sprints to make sure they’re on track to achieve them. Having ideas is the fun part, weeding through these ideas and creating a project plan out of them and see them come to life is even more fun!

She also works closely with the sales team to talk to customers and partners and get testimonials, case studies and feedback to improve the company’s marketing efforts.

Follow @DizzyD7 on Twitter.

Dana will be giving a talk titled “How to Create a Website that Doesn’t Suck (Using SMART Objectives, Personas and Wireframes)“.

What is your favorite improvement to WordPress this past year?

Streamlined plugin updates

Why did you decide to speak at WordCamp Montreal?

It was exciting to be part of such an awesome event with developers, marketers, designers and bloggers. I look forward to sharing my learnings with everyone and learn from the other speakers and attendees

What is your talk going to be about?

How to create a website that doesn’t suck (using SMART objectives, personas and wireframes).

What is the one thing you want people to walk away with from your talk?

I would love attendees to be able to set up a web strategy so that their website will be successful in achieving their desired objectives – whatever they may be.

Who in the WordPress community inspires you? Who do you follow?

A variety of developers, designers, etc.

What new feature would you like to see in the future?

Better GA integration – Some plugins are available but not effective the ability to easily customize different pages of the same theme